Breakthrough Food Product Innovation Through Emotions Research : Eliciting Positive Consumer Emotion
By: Lundahl, David.Material type: TextSeries: eBooks on Demand.Publisher: St. Louis : Elsevier Science, 2014Description: 1 online resource (273 p.).ISBN: 9780123877147.Subject(s): Consumer behavior | Education, Higher -- Aims and objectives -- United States | Emotions | Food - Psychological aspects | Food industry and trade | For-profit universities and colleges -- United States | New products | Package goods industryGenre/Form: Electronic books.Additional physical formats: Print version:: Breakthrough Food Product Innovation Through Emotions Research : Eliciting Positive Consumer EmotionDDC classification: 363.8 Online resources: Click here to view this ebook.
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|LB2328.32 The Liberal Arts College Adapting to Change :||LB2328.32.U6 D63 2015 Crisis in higher education :||LB2328.5 A Global Perspective on Private Higher Education.||LB2328.52.U6 Breakthrough Food Product Innovation Through Emotions Research :||LB2329.5 .M58 2014 The modern land-grant university /||LB2329.8.C2 W66 2009 Selling out :||LB2331 Teaching Large Classes :|
Front Cover; Breakthrough Food Product Innovation :Through Emotions Research; Copyright; Contents; About the Author; Preface; Acknowledgments; Chapter 1 - Change in the Food Industry; A Time of Change; Adapting To Change; Chapter 2 - Innovation; Innovation Success and Failure; Innovation in The Face of Consumer Change; The Innovation Revolution; Chapter 3 - The Innovation Team; Innovating as an Act of Collaboration; The Innovation Team; How do Innovation Teams Learn?; The Behavior-Driven Innovation Process; Chapter 4 - The Science of Emotions; The Key to Data Integration; Frameworks
The Science of BehaviorThe Psychology and Theory of Emotions; Appraisal Frameworks; Applying Appraisal Frameworks; Chapter 5 - Emotions Research; Cutting Through the Clutter; Consumer Behaviors; Emotions Research Information; Accelerating Learning; Behavior-Driven Research; Chapter 6 - Strategy Development; Brands; The Four Phases of Innovation Strategy Development; Business Strategy; Brand Strategy; Brand Portfolio Strategy; Innovation Strategy; Behavior-Driven Innovation Strategy; Chapter 7 - Discovery; The "Focused Front End"; Discovery - the Front End of Innovation and Development
Discovery GoalsDiscovery Iterations; Opportunity Development; Opportunity Refinement and Validation; Accelerating the Behavior-Driven Innovation Process; Chapter 8 - Define; Concept Design; Concept Appraisal; Define Goals; The Define Process; The Concept Landscape; Concept Development; Concept Refinement; Concept Validation; Chapter 9 - Design; Translation; Product Design Goals; Approaches to Design; Product Design Landscapes; Developing the Package Design; Developing the Package Food Design; Design Validation; Chapter 10 - Development; Holistic Product Development; Development Goals
Approaches To DevelopmentSensory Research; Product Optimization Iterations; Chapter 11 - The Innovation Company; Innovation Leadership; The New Marketing Mix; Learning from Experience; Leading Through a Behavior-Driven Focus; Appendix 1 - A Summary of the Basic Principles of Behavior-Driven Innovation; Appendix 2 - A Summary of the Goals, Guardrails, and Deliverables of Each Phase of Behavior-Driven Innovation; Index; Color Plates
More than 95% of all consumer product launched in the packaged goods sector fail to achieve their goals for success. <b>Breakthrough Food Product Innovation Through Emotions Research</b> gives a clear answer for innovation teams seeking to increase product success rates by breaking through the clutter in an otherwise undifferentiated, commoditized marketplace. Through case studies, it lays out a practical approach for applying emotions research throughout the food innovation and product development process. The basic premise is that emotions are the chief motivation for why consumers sense, s
Description based upon print version of record.