Events Management : An International Approach

By: Ferdinand, NicoleContributor(s): Kitchin, Paul JamesMaterial type: TextTextSeries: eBooks on DemandPublisher: : SAGE Publications, 2012Description: 1 online resource (377 p.)ISBN: 9780857022417Genre/Form: Electronic books.Additional physical formats: Print version:: Events Management : An International ApproachDDC classification: 394.2068 LOC classification: GT3405 | .F473 2012Online resources: Click here to view this ebook.
Contents:
COVER ; Contents; Notes on Contributors; Foreword; Companion Website; PART 1 INTRODUCING AN INTERNATIONAL APPROACH TO EVENTS MANAGEMENT; 1 Events in Our Changing World; 2 The International Events Environment; PART 2 INTERNATIONAL EVENTS MANAGEMENT IN PRACTICE; 3 Event Design; 4 Event Project Management; 5 Building an Events Team; 6 Event Marketing; 7 Financing Events; 8 Risk Management; 9 Event Evaluation; PART 3 CONTEMPORARY ISSUES IN INTERNATIONAL EVENTS MANAGEMENT; 10 Sustainability and the Events Industry; 11 Ambush Marketing: Innovative or Immoral?
12 The Internationalization of Sport Events and Leagues13 The Role of Events in the Hospitality Sector; 14 The Development of the Corporate Events Sector; PART 4 EXTENDED CASE STUDIES; 15 Sleeping Through the Static; 16 The Exportation of Event Expertise: Taking Best Practice to International Markets in the MICE Secto r; 17 The Marketing Strategy for the 13th IAAF Indoor World Athletics Championships 2010 in Doha: Creating a Value Constellation; 18 Event Operations: The London City Airport's Fundraising Day; Index
Summary: <a href=""http://www.uk.sagepub.com/ferdinand/"" target=""_blank""><div></div></a> Electronic Inspection Copy available for instructors <a href=""http://sageltd.digitalcomps.eb20.com/Requests/EInspection/9780857022417"">here</a><br /><br />Written by a team of twenty-five high profile, international authors, this exciting new text successfully combines theory and practice, making it a must-have for all students of Events Management.   <b>Events Management: An International Approach</b> provides comprehensive coverage of all the most common types of events, preparing students for a future car
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GT3405 .F473 2012 (Browse shelf) http://uttyler.eblib.com/patron/FullRecord.aspx?p=880784 Available EBL880784

COVER ; Contents; Notes on Contributors; Foreword; Companion Website; PART 1 INTRODUCING AN INTERNATIONAL APPROACH TO EVENTS MANAGEMENT; 1 Events in Our Changing World; 2 The International Events Environment; PART 2 INTERNATIONAL EVENTS MANAGEMENT IN PRACTICE; 3 Event Design; 4 Event Project Management; 5 Building an Events Team; 6 Event Marketing; 7 Financing Events; 8 Risk Management; 9 Event Evaluation; PART 3 CONTEMPORARY ISSUES IN INTERNATIONAL EVENTS MANAGEMENT; 10 Sustainability and the Events Industry; 11 Ambush Marketing: Innovative or Immoral?

12 The Internationalization of Sport Events and Leagues13 The Role of Events in the Hospitality Sector; 14 The Development of the Corporate Events Sector; PART 4 EXTENDED CASE STUDIES; 15 Sleeping Through the Static; 16 The Exportation of Event Expertise: Taking Best Practice to International Markets in the MICE Secto r; 17 The Marketing Strategy for the 13th IAAF Indoor World Athletics Championships 2010 in Doha: Creating a Value Constellation; 18 Event Operations: The London City Airport's Fundraising Day; Index

<a href=""http://www.uk.sagepub.com/ferdinand/"" target=""_blank""><div></div></a> Electronic Inspection Copy available for instructors <a href=""http://sageltd.digitalcomps.eb20.com/Requests/EInspection/9780857022417"">here</a><br /><br />Written by a team of twenty-five high profile, international authors, this exciting new text successfully combines theory and practice, making it a must-have for all students of Events Management.   <b>Events Management: An International Approach</b> provides comprehensive coverage of all the most common types of events, preparing students for a future car

Description based upon print version of record.

Author notes provided by Syndetics

Nicole Ferdinand is Senior Lecturer in Events Management at London Metropolitan Business School.
Paul J. Kitchin is Lecturer in Sports Management at the University of Ulster.

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