Essentials of Strategic Management.Material type: TextSeries: eBooks on DemandPublisher: : SAGE Publications, 2012Description: 1 online resource (473 p.)ISBN: 9781849201872Subject(s): Strategic planningGenre/Form: Electronic books.Additional physical formats: Print version:: Essentials of Strategic ManagementDDC classification: 658.4012 LOC classification: HD30.28 | P588 2012Online resources: Click here to view this ebook.
|Item type||Current location||Call number||URL||Status||Date due||Barcode|
|Electronic Book||UT Tyler Online Online||HD30.28 P588 2012 (Browse shelf)||http://uttyler.eblib.com/patron/FullRecord.aspx?p=880845||Available||EBL880845|
COVER ; Contents; List of tables; List of figures; List of case studies; Preface; 1 The Essence of Strategy and Strategic Management; 2 Understanding the External Environment; 3 Industry Sector Environments; 4 Enterprise Stakeholders, Identity and Purpose; 5 Enterprise Resources and Distinctive Capabilities; 6 Strategic Decision-Making; 7 Enterprise-level Strategy Frameworks; 8 Scale, Non-scale and Vertical Strategies; 9 Innovation Strategies; 10 Diversification Strategies in the Multi-activity Enterprise; 11 Acquisition, Merger and Alliance Strategies; 12 Multinational and Global Strategies
13 Strategy Implementation and Change ManagementReferences; Glossary; Index
Electronic Inspection Copy available for instructors <a href=""http://sageltd.digitalcomps.eb20.com/Requests/EInspection/9781849201872"">here</a><br /><br />'This is a fantastically well written text which incorporates the latest thinking on strategic management. Striking a balance between theory and application, it is extremely readable and loaded with a wide range of case studies. An essential source for undergraduate, postgraduate and professional courses on strategic management.' <div _rdEditor_temp=""1""><i><strong>Dr Tahir Rashid, Lecturer in Strategy and Marketing, Salford Business
Description based upon print version of record.
Author notes provided by SyndeticsMartyn R Pitt is formerly Senior Lecturer in Strategic Management at Brunel Business School, Brunel University.
Dimitrios Koufopoulos is Senior Lecturer in Strategic Management at Brunel Business School, Brunel University.