Morality and the Market (Routledge Revivals) : Consumer Pressure for Corporate Accountability
By: Smith, N. Craig.Material type: TextSeries: eBooks on Demand.Routledge Revivals: Publisher: Florence : Taylor and Francis, 2014Description: 1 online resource (364 p.).ISBN: 9781317590057.Subject(s): Boycotts | Business ethics | Consumer behavior | Social responsibility of businessGenre/Form: Electronic books.Additional physical formats: Print version:: Morality and the Market (Routledge Revivals) : Consumer Pressure for Corporate AccountabilityDDC classification: 658.4012 Online resources: Click here to view this ebook.
|Item type||Current location||Call number||URL||Status||Date due||Barcode|
|Electronic Book||UT Tyler Online Online||HF5415.32 .S56 2014 (Browse shelf)||http://uttyler.eblib.com/patron/FullRecord.aspx?p=1843566||Available||EBL1843566|
Cover ; Half Title ; Title Page ; Copyright Page ; Original Title Page ; Original Copyright Page ; Dedication ; Table of Contents ; Preface ; Introduction ; Part one: ethical purchase behaviour and the social control of business ; 1. Capitalism and consumer sovereignty; 2. Social control of business: corporate social responsibility; 3. Social control of business: from responsibility, and philanthropy to accountability; 4. Pressure groups and pluralism; 5. The boycott tactic; 6. Pressure groups in the marketing system; Part two: the use and effects of consumer boycotts
7. Consumer boycotts of business 8. Consumer boycott case studies ; 9. Effectiveness in the use of boycotts and management responses ; Conclusions ; Appendix A: Markets and marketing; Appendix B: Other instances of consumer boycotts; Notes and references; Author Index; Subject Index
<P>Can businesses abandon the axiom that the customer is always right when consumers start questioning the ethics of business practices? Professor Craig Smith examines the theory and practice of ethical purchase behaviour, a crucial mechanism for ensuring social responsibility in business. He explains how and why consumers have used their purchasing power to influence corporate policies and practices. He argues the case for the social control of business, drawing on perspectives from marketing, economics, politics, sociology, and business policy. He concludes that the market may act as an arbi
Description based upon print version of record.