Normal view MARC view ISBD view

Morality and the Market (Routledge Revivals) : Consumer Pressure for Corporate Accountability

By: Smith, N. Craig.
Material type: TextTextSeries: eBooks on Demand.Routledge Revivals: Publisher: Florence : Taylor and Francis, 2014Description: 1 online resource (364 p.).ISBN: 9781317590057.Subject(s): Boycotts | Business ethics | Consumer behavior | Social responsibility of businessGenre/Form: Electronic books.Additional physical formats: Print version:: Morality and the Market (Routledge Revivals) : Consumer Pressure for Corporate AccountabilityDDC classification: 658.4012 Online resources: Click here to view this ebook.
Contents:
Cover ; Half Title ; Title Page ; Copyright Page ; Original Title Page ; Original Copyright Page ; Dedication ; Table of Contents ; Preface ; Introduction ; Part one: ethical purchase behaviour and the social control of business ; 1. Capitalism and consumer sovereignty; 2. Social control of business: corporate social responsibility; 3. Social control of business: from responsibility, and philanthropy to accountability; 4. Pressure groups and pluralism; 5. The boycott tactic; 6. Pressure groups in the marketing system; Part two: the use and effects of consumer boycotts
7. Consumer boycotts of business 8. Consumer boycott case studies ; 9. Effectiveness in the use of boycotts and management responses ; Conclusions ; Appendix A: Markets and marketing; Appendix B: Other instances of consumer boycotts; Notes and references; Author Index; Subject Index
Summary: <P>Can businesses abandon the axiom that the customer is always right when consumers start questioning the ethics of business practices? Professor Craig Smith examines the theory and practice of ethical purchase behaviour, a crucial mechanism for ensuring social responsibility in business. He explains how and why consumers have used their purchasing power to influence corporate policies and practices. He argues the case for the social control of business, drawing on perspectives from marketing, economics, politics, sociology, and business policy. He concludes that the market may act as an arbi
Tags from this library: No tags from this library for this title. Log in to add tags.
Item type Current location Call number URL Status Date due Barcode
Electronic Book UT Tyler Online
Online
HF5415.32 .S56 2014 (Browse shelf) http://uttyler.eblib.com/patron/FullRecord.aspx?p=1843566 Available EBL1843566

Cover ; Half Title ; Title Page ; Copyright Page ; Original Title Page ; Original Copyright Page ; Dedication ; Table of Contents ; Preface ; Introduction ; Part one: ethical purchase behaviour and the social control of business ; 1. Capitalism and consumer sovereignty; 2. Social control of business: corporate social responsibility; 3. Social control of business: from responsibility, and philanthropy to accountability; 4. Pressure groups and pluralism; 5. The boycott tactic; 6. Pressure groups in the marketing system; Part two: the use and effects of consumer boycotts

7. Consumer boycotts of business 8. Consumer boycott case studies ; 9. Effectiveness in the use of boycotts and management responses ; Conclusions ; Appendix A: Markets and marketing; Appendix B: Other instances of consumer boycotts; Notes and references; Author Index; Subject Index

<P>Can businesses abandon the axiom that the customer is always right when consumers start questioning the ethics of business practices? Professor Craig Smith examines the theory and practice of ethical purchase behaviour, a crucial mechanism for ensuring social responsibility in business. He explains how and why consumers have used their purchasing power to influence corporate policies and practices. He argues the case for the social control of business, drawing on perspectives from marketing, economics, politics, sociology, and business policy. He concludes that the market may act as an arbi

Description based upon print version of record.

There are no comments for this item.

Log in to your account to post a comment.