Marketing In and For a Sustainable Society.

By: Malhotra, Naresh KMaterial type: TextTextSeries: eBooks on DemandReview of Marketing Research: Publisher: Bradford, West Yorkshire : Emerald Group Publishing Limited, 2016Description: 1 online resource (246 p.)ISBN: 9781786352811Genre/Form: Electronic books.Additional physical formats: Print version:: Marketing In and For a Sustainable SocietyDDC classification: 658.8 Online resources: Click here to view this ebook.
Contents:
Front Cover -- Marketing in and for a Sustainable Society -- Copyright Page -- Contents -- List of Contributors -- Editorial Advisory Board -- Ad hoc Reviewers -- Introduction -- Overview -- Publication Mission -- Articles in This Volume -- Sustainability and Marketing: Concurrent Pursuit of a Smaller Environmental Footprint and a Larger Market Footprint -- Introduction -- Sustainability and Marketing: A Literature Overview -- Organizational Responsiveness to the Sustainability Imperative: A Conceptual Framework -- Internal Organizational Forces -- External Forces
Sustainability Oriented Behaviors -- Discussion -- Toward Sustainability: Corporate Sustainability Responsibility, Consumer Sustainability Responsibility, and Government Sust... -- Toward Sustainability: Consumption Elimination, Consumption Reduction, and Consumption Redirection -- Toward Sustainability: Fostering Facilitating Forces and Mitigating Impeding Forces -- References -- Marketing's Quest for Environmental Sustainability: Persistent Challenges and New Perspectives -- Possible Explanations for Lack of Meaningful Progress in Environmental Sustainability
Insufficiency of Existing Theoretical Lenses -- Insignificance: Tweaking at the Margins -- Incompatibility between the Logic of Marketing and the Logic of Sustainability -- Incommensurability in Scale -- New Theoretical Lenses Integrating Sustainability and the Natural Environment -- Assemblage Theory as a Lens for Sustainability -- Socio-Ecological Systems Theory -- Biomimicry: A Framework for Integrating Marketing and Nature -- Concluding Thoughts and Future Directions -- Acknowledgments -- References -- A Stakeholder Marketing Approach to Sustainable Business -- Introduction
Theoretical Perspectives -- Resource-Based View -- Stakeholder Theory -- Hypothesis Development -- Stakeholder Orientation and Stakeholder Responsiveness -- Stakeholder Responsiveness and Marketing Outcomes -- Stakeholder Responsiveness and Performance: Marketing Outcomes as Mediators -- Data Collection -- Measures -- Stakeholder Orientation -- Stakeholder Responsiveness -- Marketing Outcomes -- Firm Performance -- Control Variables -- Results -- Discussion and Implications -- Stakeholder Orientations and Stakeholder Responsiveness -- Stakeholder Responsiveness and Marketing Outcomes
Effects on Firm Performance -- Conclusions -- Acknowledgments -- References -- Turning to Sustainable Business Practices: A Macromarketing Perspective -- Early Accomplishments for Sustainable Business Practices -- Challenges for Businesses Adopting Sustainable Business Practices -- Consumer Product Adoption Challenges -- Sustainable Communication Challenges -- Sustainable Message Framing -- Sustainable Intentions and Behaviors -- The Changing Consumer -- Consumers' Attitudes Change toward Sustainability -- Consumers Notice Changes in Business Operations -- Consumers Turn toward Green
The Changing Firm
Summary: This special issue, featuring contributions from top scholars including former editors of top journals in marketing, will assemble a set of current, comprehensive review articles written by distinguished experts on the state-of-the-art of marketing research and future prospects in the transition towards sustainable society.
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http://uttyler.eblib.com/patron/FullRecord.aspx?p=4586025 Available EBL4586025

Front Cover -- Marketing in and for a Sustainable Society -- Copyright Page -- Contents -- List of Contributors -- Editorial Advisory Board -- Ad hoc Reviewers -- Introduction -- Overview -- Publication Mission -- Articles in This Volume -- Sustainability and Marketing: Concurrent Pursuit of a Smaller Environmental Footprint and a Larger Market Footprint -- Introduction -- Sustainability and Marketing: A Literature Overview -- Organizational Responsiveness to the Sustainability Imperative: A Conceptual Framework -- Internal Organizational Forces -- External Forces

Sustainability Oriented Behaviors -- Discussion -- Toward Sustainability: Corporate Sustainability Responsibility, Consumer Sustainability Responsibility, and Government Sust... -- Toward Sustainability: Consumption Elimination, Consumption Reduction, and Consumption Redirection -- Toward Sustainability: Fostering Facilitating Forces and Mitigating Impeding Forces -- References -- Marketing's Quest for Environmental Sustainability: Persistent Challenges and New Perspectives -- Possible Explanations for Lack of Meaningful Progress in Environmental Sustainability

Insufficiency of Existing Theoretical Lenses -- Insignificance: Tweaking at the Margins -- Incompatibility between the Logic of Marketing and the Logic of Sustainability -- Incommensurability in Scale -- New Theoretical Lenses Integrating Sustainability and the Natural Environment -- Assemblage Theory as a Lens for Sustainability -- Socio-Ecological Systems Theory -- Biomimicry: A Framework for Integrating Marketing and Nature -- Concluding Thoughts and Future Directions -- Acknowledgments -- References -- A Stakeholder Marketing Approach to Sustainable Business -- Introduction

Theoretical Perspectives -- Resource-Based View -- Stakeholder Theory -- Hypothesis Development -- Stakeholder Orientation and Stakeholder Responsiveness -- Stakeholder Responsiveness and Marketing Outcomes -- Stakeholder Responsiveness and Performance: Marketing Outcomes as Mediators -- Data Collection -- Measures -- Stakeholder Orientation -- Stakeholder Responsiveness -- Marketing Outcomes -- Firm Performance -- Control Variables -- Results -- Discussion and Implications -- Stakeholder Orientations and Stakeholder Responsiveness -- Stakeholder Responsiveness and Marketing Outcomes

Effects on Firm Performance -- Conclusions -- Acknowledgments -- References -- Turning to Sustainable Business Practices: A Macromarketing Perspective -- Early Accomplishments for Sustainable Business Practices -- Challenges for Businesses Adopting Sustainable Business Practices -- Consumer Product Adoption Challenges -- Sustainable Communication Challenges -- Sustainable Message Framing -- Sustainable Intentions and Behaviors -- The Changing Consumer -- Consumers' Attitudes Change toward Sustainability -- Consumers Notice Changes in Business Operations -- Consumers Turn toward Green

The Changing Firm

This special issue, featuring contributions from top scholars including former editors of top journals in marketing, will assemble a set of current, comprehensive review articles written by distinguished experts on the state-of-the-art of marketing research and future prospects in the transition towards sustainable society.

Description based upon print version of record.

Author notes provided by Syndetics

Edited by Naresh K. Malhotra, Georgia Institute of Technology, Atlanta, GA, USA

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