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Likeable social media : how to delight your customers, create an irresistible brand, and be amazing on facebook, twitter, linkedin, instagram, pinterest, and more / Dave Kerpen.

By: Kerpen, Dave.
Material type: TextTextPublisher: New York : McGraw Hill Education ; 2015Edition: Revised and expanded second edition.Description: xvi, 277 pages : illustrations ; 23 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780071836326; 0071836322; 0071836330; 9780071836333.Subject(s): Internet marketing | Online social networks | Social media -- Economic aspects | Customer relations | Branding (Marketing)DDC classification: 658.8/72 LOC classification: HF5415.1265 | .K425 2015Other classification: 85.40
Contents:
Listen first, and never stop listening -- Way beyond "women 25 to 54": define your target audience better than ever -- Think, and act, like your consumer -- Invite your customers to be your first fans -- Engage: create true dialogue with, and between, your customers -- Respond quickly to all bad comments -- Respond to the good comments too -- Be authentic -- Be honest and transparent -- Should you ask a lot of questions? -- Provide value (yes, for free!) -- Share stories (they're your social currency!) -- Inspire your customers to share stories -- Integrate social media into the entire customer experience -- Use social network ads for greater impact -- Admit when you screw up, and then leverage your mistakes -- Consistently deliver excitement, surprise, and delight -- Don't sell! Just make it easy and compelling for customers to buy -- Just be likeable -- Appendix: A refresher guide to the social networks that matter most.
Summary: "Packed with brand-new case studies from today's emerging social sites, this updated edition of Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word."--Back cover.
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Item type Current location Call number Status Date due Barcode
Book University of Texas At Tyler
Stacks - 3rd Floor
HF5415.1265 .K425 2015 (Browse shelf) Available 0000002099679

Includes bibliographical references and index.

Listen first, and never stop listening -- Way beyond "women 25 to 54": define your target audience better than ever -- Think, and act, like your consumer -- Invite your customers to be your first fans -- Engage: create true dialogue with, and between, your customers -- Respond quickly to all bad comments -- Respond to the good comments too -- Be authentic -- Be honest and transparent -- Should you ask a lot of questions? -- Provide value (yes, for free!) -- Share stories (they're your social currency!) -- Inspire your customers to share stories -- Integrate social media into the entire customer experience -- Use social network ads for greater impact -- Admit when you screw up, and then leverage your mistakes -- Consistently deliver excitement, surprise, and delight -- Don't sell! Just make it easy and compelling for customers to buy -- Just be likeable -- Appendix: A refresher guide to the social networks that matter most.

"Packed with brand-new case studies from today's emerging social sites, this updated edition of Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word."--Back cover.

Author notes provided by Syndetics

Dave Kerpen is CEO of Likeable Local, a Social media software company that's helped thousands of small businesses, and chairman of Likeable Media, a content-as-service firm that works with big brands.

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