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Right-Time Experiences : Driving Revenue with Mobile and Big Data

By: Lopez, Maribel.
Material type: TextTextSeries: eBooks on Demand.Publisher: Somerset : Wiley, 2014Description: 1 online resource (323 p.).ISBN: 9781118942895.Subject(s): Big data -- Economic aspects | Information technology -- Management | Strategic planning | Technological innovations -- ManagementGenre/Form: Electronic books.Additional physical formats: Print version:: Right-Time Experiences : Driving Revenue with Mobile and Big DataDDC classification: 658.4/038 LOC classification: HD30.2 -- .L667 2014ebOnline resources: Click here to view this ebook.
Contents:
Right-Time Experiences: Driving Revenue with Mobile and Big Data -- Contents -- Preface -- Acknowledgments -- Part I: Adapt or Fail -- Chapter 1: The Future Is Here -- We Are Living in a Connected World -- A Computer in Every Pocket -- Smartphones: The Twenty-First-Century Swiss Army Knife -- Talking Devices Make Businesses and Consumers Smarter -- Is There an App for That? -- Cloud Computing Enables New Entrants and Business Models -- Cloud Computing Lowers Market Barriers -- New Pricing, Marketing, and Distribution Models Emerge -- SaaS Shakes Up the Business Applications Market
SaaS Helps Apps Go Mobile -- Mobile and Social Change Engagement -- Social, Mobile, and IoT Create Big Data -- Delivering New Experiences -- Summary -- Notes -- Chapter 2: Marching Backwards into the Future -- Three Issues Stall Change -- Denial and Unwillingness to Take Action -- Lack of Direction Stalls Action -- Fear of External Risks Stalls Change -- Finding Your Blind Spots -- Three Common Blind Spots -- Taming the Beast of External Risks -- Problems of Privacy -- Three Ways to Minimize Privacy Concerns -- Problems of Security and Compliance -- Summary -- Notes
Part II: Why Right-Time Experiences Are Key -- Chapter 3: New Realities Demand New Right-Time Experiences -- Contextual Computing Leads to Insight -- Location -- Time -- Current Process and Action -- Device Type, Device State, and Presence -- Social and Behavioral -- Environmental Conditions -- Roles and Social Relationships -- Motion -- Context Matters -- Adaptive Makes Interactions Personal -- Predictive and Prescriptive Experiences Anticipate Behavior -- Predictive Experiences Offer Advice and Action (Prescription) -- Connected Makes Interactions Actionable -- Hertz Drives RTEs
Right-Time Experiences Don't Happen Overnight -- The 3 Cs of Right-Time Experience -- Summary -- Notes -- Chapter 4: Communications in a Right-Time Experience -- Communications Move from Generic to Contextual -- New Devices Change Communications Opportunities -- What Happens When Things Talk? -- Adding Digital Data to the Physical World -- From Personal Digital Assistants to Personal Concierges -- Contextual Communications That Integrate Motion, Location, Social, and Other Data -- Communications Builds a Bridge to Commerce -- Right-Time Communications Drive Engagement
Communications Isn't Just About Ads -- Location and Personal Points of Interest Drive Relevancy -- Target Time, Location, and Previous Behavior Change Communications -- The New Fan Experience -- Build a Better Team and Increase Competitiveness with Right-Time Communications -- Let Customers Drive the Conversation -- Improve the Quality of Civic Life -- Use IoT and Mobile to Drive Efficiencies -- IOT Keeps the Trains on Time -- Summary -- Notes -- Chapter 5: Care in a Right-Time Experience -- Mobile Extends Options and Information to Everyone -- Closing the Deal Faster
Enhance and Transform Customer Care Experiences
Summary: Grasp how mobile, big data, and analytics are combining to change business processes Right Experience, Right Results: Improving Profits, Margin, and Engagement with Mobile and Big Data illustrates how businesses can use mobility, big data, and analytics to enhance or change business processes, improve margins through better insight, transform customer experiences, empower employees with real-time, actionable insight, and more. The book depicts how companies can create competitive differentiation using mobile, cloud computing big data, and analytics to improve commerce, customer
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Item type Current location Call number URL Status Date due Barcode
Electronic Book UT Tyler Online
Online
HD30.2 -- .L667 2014eb (Browse shelf) http://uttyler.eblib.com/patron/FullRecord.aspx?p=1791969 Available EBL1791969

Right-Time Experiences: Driving Revenue with Mobile and Big Data -- Contents -- Preface -- Acknowledgments -- Part I: Adapt or Fail -- Chapter 1: The Future Is Here -- We Are Living in a Connected World -- A Computer in Every Pocket -- Smartphones: The Twenty-First-Century Swiss Army Knife -- Talking Devices Make Businesses and Consumers Smarter -- Is There an App for That? -- Cloud Computing Enables New Entrants and Business Models -- Cloud Computing Lowers Market Barriers -- New Pricing, Marketing, and Distribution Models Emerge -- SaaS Shakes Up the Business Applications Market

SaaS Helps Apps Go Mobile -- Mobile and Social Change Engagement -- Social, Mobile, and IoT Create Big Data -- Delivering New Experiences -- Summary -- Notes -- Chapter 2: Marching Backwards into the Future -- Three Issues Stall Change -- Denial and Unwillingness to Take Action -- Lack of Direction Stalls Action -- Fear of External Risks Stalls Change -- Finding Your Blind Spots -- Three Common Blind Spots -- Taming the Beast of External Risks -- Problems of Privacy -- Three Ways to Minimize Privacy Concerns -- Problems of Security and Compliance -- Summary -- Notes

Part II: Why Right-Time Experiences Are Key -- Chapter 3: New Realities Demand New Right-Time Experiences -- Contextual Computing Leads to Insight -- Location -- Time -- Current Process and Action -- Device Type, Device State, and Presence -- Social and Behavioral -- Environmental Conditions -- Roles and Social Relationships -- Motion -- Context Matters -- Adaptive Makes Interactions Personal -- Predictive and Prescriptive Experiences Anticipate Behavior -- Predictive Experiences Offer Advice and Action (Prescription) -- Connected Makes Interactions Actionable -- Hertz Drives RTEs

Right-Time Experiences Don't Happen Overnight -- The 3 Cs of Right-Time Experience -- Summary -- Notes -- Chapter 4: Communications in a Right-Time Experience -- Communications Move from Generic to Contextual -- New Devices Change Communications Opportunities -- What Happens When Things Talk? -- Adding Digital Data to the Physical World -- From Personal Digital Assistants to Personal Concierges -- Contextual Communications That Integrate Motion, Location, Social, and Other Data -- Communications Builds a Bridge to Commerce -- Right-Time Communications Drive Engagement

Communications Isn't Just About Ads -- Location and Personal Points of Interest Drive Relevancy -- Target Time, Location, and Previous Behavior Change Communications -- The New Fan Experience -- Build a Better Team and Increase Competitiveness with Right-Time Communications -- Let Customers Drive the Conversation -- Improve the Quality of Civic Life -- Use IoT and Mobile to Drive Efficiencies -- IOT Keeps the Trains on Time -- Summary -- Notes -- Chapter 5: Care in a Right-Time Experience -- Mobile Extends Options and Information to Everyone -- Closing the Deal Faster

Enhance and Transform Customer Care Experiences

Grasp how mobile, big data, and analytics are combining to change business processes Right Experience, Right Results: Improving Profits, Margin, and Engagement with Mobile and Big Data illustrates how businesses can use mobility, big data, and analytics to enhance or change business processes, improve margins through better insight, transform customer experiences, empower employees with real-time, actionable insight, and more. The book depicts how companies can create competitive differentiation using mobile, cloud computing big data, and analytics to improve commerce, customer

Description based upon print version of record.

Author notes provided by Syndetics

<p> MARIBEL LOPEZ founded Lopez Research, LLC in 2008 to research how technology trends such as mobile, big data, social media, and cloud computing will transform business. Her clients include firms of all sizes, from start-ups through Fortune 500 companies. Maribel is frequently quoted in publications such as the Wall Street Journal and BusinessWeek , and she has appeared as a guest on CNN, CNBC, and NPR.</p>

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