Normal view MARC view ISBD view

Making war, making women : femininity and duty on the American home front, 1941-1945 / Melissa A. McEuen.

By: McEuen, Melissa A, 1961-.
Material type: TextTextSeries: JSTOR eBooks.Publisher: Athens : University of Georgia Press, ©2011Description: 1 online resource (xiv, 270 pages) : illustrations.Content type: text Media type: computer Carrier type: online resourceISBN: 9780820337586; 0820337587.Additional physical formats: Print version:: Making war, making women.DDC classification: 305.40973/09044 LOC classification: HQ1420 | .M383 2011Online resources: Click here to view this ebook.
Contents:
All-American masks : creaming and coloring the wartime face -- Tender hands and average legs : shaping disparate extremities -- Pleasant aromas and good scents : cleansing the body politic -- Proper attire and streamlined silhouettes : clothing the home front figure -- Sacrifice and agreeability : cultivating right minds.
Tags from this library: No tags from this library for this title. Log in to add tags.
Item type Current location Call number URL Status Date due Barcode
Electronic Book UT Tyler Online
Online
HQ1420 .M383 2011 (Browse shelf) https://ezproxy.uttyler.edu/login?url=http://www.jstor.org/stable/10.2307/j.ctt46nj8g Available ocn740435950
Browsing UT Tyler Online Shelves , Shelving location: Online Close shelf browser
HQ1420 .C66 2011 A New Deal for Women : HQ1420 .D85 Sex Typing and Social Roles : HQ1420 .G47 1986 | HQ1420.G4 Hard Choices : HQ1420 .M383 2011 Making war, making women : HQ1420 .M66 2011 Daily Life of Women during the Civil Rights Era. HQ1420 .N384 2014 Voicing Demands : HQ1420 .S68 1998 New and Improved :

Includes bibliographical references and index.

All-American masks : creaming and coloring the wartime face -- Tender hands and average legs : shaping disparate extremities -- Pleasant aromas and good scents : cleansing the body politic -- Proper attire and streamlined silhouettes : clothing the home front figure -- Sacrifice and agreeability : cultivating right minds.

Print version record.

Reviews provided by Syndetics

CHOICE Review

McEuen (Transylvania Univ.) challenges old assumptions about the role of women and the contributions they made to home front life during WW II. The war years for women, McEuen contends, involved more than the government's persuading middle-class married women to don factory overalls. The author reframes the familiar and indisputable facts of the war--mass migrations and dislocations, the expansion of women into the paid labor force, and the evolution of women in the armed forces--offering a new interpretation of this era. Making adroit use of images from Ad Council archives and those of private advertisers and government propaganda agencies, McEuen argues that women's preoccupation over the way they dressed, made up their faces, painted their nails, cleaned their undergarments, and worried about their hemlines provided a greater measure of continuity than has previously been argued. Despite wartime shortages, femininity not only survived but also flourished because it was profitable for manufacturers. Moreover, maintaining prescribed standards of femininity was considered patriotic. The inclusion of full-page magazine ads and covers is a welcome addition to the book. Summing Up: Highly recommended. Upper-division undergraduates and above. B. Miller University of Cincinnati

Author notes provided by Syndetics

MELISSA A. MCEUEN is professor of history at Transylvania University. She is the author of the award-winning Seeing America: Women Photographers between the Wars and Making War, Making Women: Femininity and Duty on the American Home Front, 1941-1945 (Georgia).

There are no comments for this item.

Log in to your account to post a comment.