Redskins : insult and brand / C. Richard King.Material type: TextSeries: JSTOR eBooks.Publisher: Lincoln : University of Nebraska Press, Copyright date: ©2016Description: 1 online resource (xii, 226 pages, 10 unnumbered pages of plates) : illustrations.Content type: text Media type: computer Carrier type: online resourceISBN: 9780803288454; 080328845X; 9780803288430; 0803288433; 9780803288447; 0803288441.Subject(s): Branding (Marketing) | Racism in language | English language -- United States -- Slang | Stereotypes (Social psychology) -- United States | Invective -- United States | Indians of North America -- Ethnic identity | Indians of North America -- Social conditionsAdditional physical formats: Print version:: RedskinsDDC classification: 796.332/6409753 Online resources: Click here to view this ebook.
|Item type||Current location||Call number||URL||Status||Date due||Barcode|
|Electronic Book||UT Tyler Online Online||GV953.W3 K56 2016 (Browse shelf)||https://ezproxy.uttyler.edu/login?url=http://www.jstor.org/stable/10.2307/j.ctt1d41cv5||Available||ocn932201791|
"Redskins" is blacked out on title page.
Includes bibliographical references (pages 185-210) and index.
Print version record.
"Redskins: Insult and Brand examines how the ongoing struggle over the team name raises important questions about how white Americans perceive American Indians, about the cultural power of consumer brands, and about continuing obstacles to inclusion and equality. C. Richard King examines the history of the team's name, the evolution of the term "redskin," and the various ways in which people both support and oppose its use today. King's hard-hitting approach to the team's logo and mascot exposes the disturbing history of a moniker's association with the NFL--a multibillion-dollar entity that accepts public funds--as well as popular attitudes toward Native Americans today"--Provided by publisher.
Origins -- Uses -- Erasure -- Sentiment -- Black/White -- Ownership -- Simulation -- Opinion -- Change -- Ends.