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Redskins : insult and brand / C. Richard King.

By: King, C. Richard, 1968- [author.].
Material type: TextTextSeries: JSTOR eBooks.Publisher: Lincoln : University of Nebraska Press, [2016]Copyright date: ©2016Description: 1 online resource (xii, 226 pages, 10 unnumbered pages of plates) : illustrations.Content type: text Media type: computer Carrier type: online resourceISBN: 9780803288454; 080328845X; 9780803288430; 0803288433; 9780803288447; 0803288441.Subject(s): Branding (Marketing) | Racism in language | English language -- United States -- Slang | Stereotypes (Social psychology) -- United States | Invective -- United States | Indians of North America -- Ethnic identity | Indians of North America -- Social conditionsAdditional physical formats: Print version:: RedskinsDDC classification: 796.332/6409753 Online resources: Click here to view this ebook.
Contents:
Origins -- Uses -- Erasure -- Sentiment -- Black/White -- Ownership -- Simulation -- Opinion -- Change -- Ends.
Summary: "Redskins: Insult and Brand examines how the ongoing struggle over the team name raises important questions about how white Americans perceive American Indians, about the cultural power of consumer brands, and about continuing obstacles to inclusion and equality. C. Richard King examines the history of the team's name, the evolution of the term "redskin," and the various ways in which people both support and oppose its use today. King's hard-hitting approach to the team's logo and mascot exposes the disturbing history of a moniker's association with the NFL--a multibillion-dollar entity that accepts public funds--as well as popular attitudes toward Native Americans today"--Provided by publisher.
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Item type Current location Call number URL Status Date due Barcode
Electronic Book UT Tyler Online
Online
GV953.W3 K56 2016 (Browse shelf) https://ezproxy.uttyler.edu/login?url=http://www.jstor.org/stable/10.2307/j.ctt1d41cv5 Available ocn932201791

"Redskins" is blacked out on title page.

Includes bibliographical references (pages 185-210) and index.

Print version record.

"Redskins: Insult and Brand examines how the ongoing struggle over the team name raises important questions about how white Americans perceive American Indians, about the cultural power of consumer brands, and about continuing obstacles to inclusion and equality. C. Richard King examines the history of the team's name, the evolution of the term "redskin," and the various ways in which people both support and oppose its use today. King's hard-hitting approach to the team's logo and mascot exposes the disturbing history of a moniker's association with the NFL--a multibillion-dollar entity that accepts public funds--as well as popular attitudes toward Native Americans today"--Provided by publisher.

Origins -- Uses -- Erasure -- Sentiment -- Black/White -- Ownership -- Simulation -- Opinion -- Change -- Ends.

Author notes provided by Syndetics

<p> C. Richard King is a professor and chair of humanities, history, and social sciences at Columbia College Chicago. He is the author or editor of more than a dozen books, including Team Spirits: The Native American Mascots Controversy (Nebraska, 2001) and Native Athletes in Sport and Society: A Reader (Nebraska, 2006).<br> <br> </p>

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