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Measuring Electronic Word-of-Mouth Effectiveness : Developing and Applying the eWOM Trust Scale

By: Weitzl, Wolfgang.
Material type: TextTextSeries: eBooks on Demand.Publisher: Wiesbaden : Springer Fachmedien Wiesbaden, 2016Description: 1 online resource (385 p.).ISBN: 9783658158897.Subject(s): Internet marketingGenre/Form: Electronic books.Additional physical formats: Print version:: Measuring Electronic Word-of-Mouth Effectiveness : Developing and Applying the eWOM Trust ScaleDDC classification: 650 LOC classification: HF4999.2-6182Online resources: Click here to view this ebook.
Contents:
Acknowledgements -- Abstract -- Table of Contents -- List of Tables -- List of Figures -- Acronyms and Abbreviations -- 1 Introduction to the Research -- General Introduction -- Objectives of the Research -- Theoretical Importance -- Practical Importance -- Organization of the Thesis -- 2 Review of Literature and Theoretical Background -- The Role of Trust -- The Concept of Trust -- Overview -- The Disciplines' Conceptualizations and Measurement of Trust -- The Philosophers' Perspective -- The Personality Psychologists' Perspective -- The Sociologists' Perspective
The Social Psychologists' and Organizational Researchers' Perspective -- Trust in Intimate Personal Relationships -- Trust in Professional Relationships in Organizations -- Economic, Business and Marketing Perspectives -- Towards an Integrated View of Trust Components -- Components of Trust -- Trusting Beliefs -- Trusting Attitudes -- Trusting Intentions -- Risk-taking Behaviour -- Conditions of Trust -- Conclusions -- 3 Conceptualization of the Construct, Research Questions and Hypotheses -- Evidence for Generalized eWOM Trust -- Conceptualizing Trust in eWOM -- Construct Definition and Domain
Construct Composition -- Types of eWOM Trust -- Dimensions of eWOM Trust -- Elements of eWOM Trust -- eWOM Trust and Similar Concepts -- eWOM Distrust -- eWOM Scepticism -- Credibility -- Attitude towards Reviews in General -- Other Constructs -- Definition summarized -- Research Questions and Hypotheses -- Construct Identification and Dimensionality -- Validity -- Criterion-Related Validity -- Nomological Validity: A Social Shopping - Trust Framework -- eWOM Trust Antecedents -- eWOM Trust Correlates -- Reliability and Generalizability -- Measure Application -- 4 Research Methods
Identification Stage -- Specification of Content Domain, Construct Definition and Dimensionality -- Generating and Judging Items -- Expert Interviews (Study 1) -- Consumer Interviews (Study 2) -- Reliability Stage -- Research Instrument -- Sample Description and Data Collection Procedure -- Validity Stage -- Main Validation Study (Study 4) -- Research Instrument -- Questionnaire Pretest -- Sampling Frame and Data Collection -- Return Rate -- Sample Description -- Supplemental Reliability, Validity and Generalizability Studies (Study 5) -- Application Stage -- 5 Research Results
Assessment of Construct Dimensionality and Consistency -- Results Reliability Stage -- Exploratory Factor Analysis -- Confirmatory Factor Analysis -- Results Validity Stage -- Exploratory Factor Analysis -- Confirmatory Factor Analysis -- Results Validity Stage (Modified Model) -- Model Goodness-of-fit -- Reliability -- Convergent Validity -- Discriminant Validity -- Implications for Construct's Structure and Content -- Supplemental Validity Assessments -- Concurrent Validity -- Convergent Validity and Discriminant Validity -- Known-group Validity -- Predictive and Postdictive Validity
Nomological Validity
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Item type Current location Call number URL Status Date due Barcode
Electronic Book UT Tyler Online
Online
HF4999.2-6182 (Browse shelf) http://uttyler.eblib.com/patron/FullRecord.aspx?p=4710280 Available EBL4710280

Acknowledgements -- Abstract -- Table of Contents -- List of Tables -- List of Figures -- Acronyms and Abbreviations -- 1 Introduction to the Research -- General Introduction -- Objectives of the Research -- Theoretical Importance -- Practical Importance -- Organization of the Thesis -- 2 Review of Literature and Theoretical Background -- The Role of Trust -- The Concept of Trust -- Overview -- The Disciplines' Conceptualizations and Measurement of Trust -- The Philosophers' Perspective -- The Personality Psychologists' Perspective -- The Sociologists' Perspective

The Social Psychologists' and Organizational Researchers' Perspective -- Trust in Intimate Personal Relationships -- Trust in Professional Relationships in Organizations -- Economic, Business and Marketing Perspectives -- Towards an Integrated View of Trust Components -- Components of Trust -- Trusting Beliefs -- Trusting Attitudes -- Trusting Intentions -- Risk-taking Behaviour -- Conditions of Trust -- Conclusions -- 3 Conceptualization of the Construct, Research Questions and Hypotheses -- Evidence for Generalized eWOM Trust -- Conceptualizing Trust in eWOM -- Construct Definition and Domain

Construct Composition -- Types of eWOM Trust -- Dimensions of eWOM Trust -- Elements of eWOM Trust -- eWOM Trust and Similar Concepts -- eWOM Distrust -- eWOM Scepticism -- Credibility -- Attitude towards Reviews in General -- Other Constructs -- Definition summarized -- Research Questions and Hypotheses -- Construct Identification and Dimensionality -- Validity -- Criterion-Related Validity -- Nomological Validity: A Social Shopping - Trust Framework -- eWOM Trust Antecedents -- eWOM Trust Correlates -- Reliability and Generalizability -- Measure Application -- 4 Research Methods

Identification Stage -- Specification of Content Domain, Construct Definition and Dimensionality -- Generating and Judging Items -- Expert Interviews (Study 1) -- Consumer Interviews (Study 2) -- Reliability Stage -- Research Instrument -- Sample Description and Data Collection Procedure -- Validity Stage -- Main Validation Study (Study 4) -- Research Instrument -- Questionnaire Pretest -- Sampling Frame and Data Collection -- Return Rate -- Sample Description -- Supplemental Reliability, Validity and Generalizability Studies (Study 5) -- Application Stage -- 5 Research Results

Assessment of Construct Dimensionality and Consistency -- Results Reliability Stage -- Exploratory Factor Analysis -- Confirmatory Factor Analysis -- Results Validity Stage -- Exploratory Factor Analysis -- Confirmatory Factor Analysis -- Results Validity Stage (Modified Model) -- Model Goodness-of-fit -- Reliability -- Convergent Validity -- Discriminant Validity -- Implications for Construct's Structure and Content -- Supplemental Validity Assessments -- Concurrent Validity -- Convergent Validity and Discriminant Validity -- Known-group Validity -- Predictive and Postdictive Validity

Nomological Validity

Description based upon print version of record.

Author notes provided by Syndetics

<p>Wolfgang Weitzl, PhD is assistant professor of marketing communication at the University of Vienna and research associate at the WU Vienna University of Economics and Business. His research and teaching focus is on brand management, market communication and consumer engagement. Here, his emphasis is on B2C and C2C online interactions including negative word-of-mouth, complaining, online service recoveries and integrated communication in the digital era.<br></p>

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