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Creating value with big data analytics : making smarter marketing decisions / Peter C. Verhoef, Edwin Kooge and Natasha Walk.

By: Verhoef, Peter C [author.].
Contributor(s): Kooge, Edwin | Walk, Natasha.
Material type: TextTextPublisher: Abingdon, Oxon ; New York, NY : Routledge, Taylor & Francis Group, 2016Copyright date: ©2015Description: xxii, 316 pages ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781138837959 (hardback); 1138837954 (hardback); 9781138837973 (pbk.); 1138837970 (pbk.).Subject(s): Consumer profiling | Big data | Marketing -- Data processingDDC classification: 658.8/3 LOC classification: HF5415.32 | .V475 2016
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Item type Current location Call number Status Date due Barcode
Book University of Texas At Tyler
Stacks - 3rd Floor
HF5415.32 .V475 2016 (Browse shelf) Available 0000002301943

Includes bibliographical references and index.

Author notes provided by Syndetics

<p>Peter C. Verhoef is Professor of Marketing at the Department of Marketing, Faculty of Economics and Business, University of Groningen, The Netherlands. He also holds a visiting professorship in Marketing at BI Norwegian Business School in Oslo.</p> <p> Edwin Kooge is co-founder of Metrixlab Big Data Analytics, The Netherlands. He is a pragmatic data-analyst, a result focused consultant, and entrepreneur with more than 25 years' experience in analytics.</p> <p> Natasha Walk is co-founder of Metrixlab Big Data Analytics, The Netherlands. She is a data-hacker, analyst, and talent coach with more than 20 years of experience in applied analytics.</p>

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