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The social business imperative : adapting your business model to the always-connected customer / Clara Shih.

By: Shih, Clara Chung-wai [author.].
Material type: TextTextPublisher: Boston : Prentice Hall, [2016]Description: xxi, 228 pages ; 23 cm.Content type: text Media type: unmediated Carrier type: volumeSubject(s): Information technology -- Management | Internet marketing | Internet in public relations | Strategic planning | Social media | Management -- Social aspectsDDC classification: 658.8/72 LOC classification: HD30.2 | .S545 2016
Contents:
Foreword -- List of Case Studies and Guest Author Sidebars -- Acknowledgments -- About the Author -- Introduction -- Part I: New Business Models -- 1. The Social, Always-Connected Consumer -- 2. The Internet of Everything and Big Data Explosion -- 3. Trust, Convenience, and Millennials: The Collaborative Economy -- Part II: Business Functions Reimagined -- 4. The Management Team and Board Mandate -- 5. From Transactional to Trusted Advisor: The Social Sales Professional -- 6. Social Marketing: From Campaigns to Experiences -- 7. Mobile Messaging and Social Commerce: Going from 'Likes' to 'Buys' -- 8. Social Customer Service -- 9. Social Recruiting: How Recruiting is Becoming Like Marketing -- Part III: Enterprise Execution Playbook -- 10. How to Operationalize Social Business -- 11. Legal, Governance, and Compliance Frameworks -- 12. The Changing IT and Information Security Landscape -- Closing Remarks -- Index.
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Item type Current location Call number Status Date due Barcode
Book University of Texas At Tyler
Stacks - 3rd Floor
HD30.2 .S545 2016 (Browse shelf) Available 0000002302586

Includes index.

Includes bibliographical references and index.

Foreword -- List of Case Studies and Guest Author Sidebars -- Acknowledgments -- About the Author -- Introduction -- Part I: New Business Models -- 1. The Social, Always-Connected Consumer -- 2. The Internet of Everything and Big Data Explosion -- 3. Trust, Convenience, and Millennials: The Collaborative Economy -- Part II: Business Functions Reimagined -- 4. The Management Team and Board Mandate -- 5. From Transactional to Trusted Advisor: The Social Sales Professional -- 6. Social Marketing: From Campaigns to Experiences -- 7. Mobile Messaging and Social Commerce: Going from 'Likes' to 'Buys' -- 8. Social Customer Service -- 9. Social Recruiting: How Recruiting is Becoming Like Marketing -- Part III: Enterprise Execution Playbook -- 10. How to Operationalize Social Business -- 11. Legal, Governance, and Compliance Frameworks -- 12. The Changing IT and Information Security Landscape -- Closing Remarks -- Index.

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