Great Depression and the Middle Class : Experts, Collegiate Youth and Business Ideology, 1929-1941.
By: McComb, Mary C.Material type: TextSeries: eBooks on Demand.Studies in American Popular History and Culture: Publisher: London : Taylor and Francis, 2013Copyright date: ©2006Description: 1 online resource (216 pages).Content type: text Media type: computer Carrier type: online resourceISBN: 9781135526801.Subject(s): College students -- United States -- Attitudes | Depressions -- 1929 -- United States -- Psychological aspects | Middle class -- United States -- History -- 20th century | Middle class -- United States -- Social conditions | United States -- Social conditions -- 1918-1932 | United States -- Social conditions -- 1933-1945Genre/Form: Electronic books.Additional physical formats: Print version:: Great Depression and the Middle Class : Experts, Collegiate Youth and Business Ideology, 1929-1941DDC classification: 305.5509731 Online resources: Click here to view this ebook.
|Item type||Current location||Call number||URL||Status||Date due||Barcode|
|Electronic Book||UT Tyler Online Online||HT690.U6 -- M37 2006 (Browse shelf)||http://ebookcentral.proquest.com/lib/uttyler/detail.action?docID=292389||Available||EBC292389|
Cover -- Title Page -- Copyright Page -- Table of Contents -- Acknowledgments -- Chapter One Great Depression and the Middle Class: Experts, Collegiate Youth and Business Ideology, 1929-1941 -- Chapter Two Why Are We Here? How Do We Sell It?: Life on Campus, 1930-1934 -- Chapter Three Selling Out or Buying In: Ritual, Tradition and Standardization, 1931-1935 -- Chapter Four The Marketplace of Romance: Rating and Dating, 1935-1940 -- Chapter Five The Price of Wedded Bliss: Companionate Marriage and Its Discontents, 1935-1940 -- Notes -- Bibliography -- Index.
Great Depression and the Middle Class: Experts, Collegiate Youth and Business Ideology, 1929-1941 explores how middle-class college students navigated the rocky terrain of Depression-era culture, job market, dating marketplace, prospective marriage prospects, and college campuses by using expert-penned advice and business ideology to make sense of their situation.
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