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Great Depression and the Middle Class : Experts, Collegiate Youth and Business Ideology, 1929-1941.

By: McComb, Mary C.
Material type: TextTextSeries: eBooks on Demand.Studies in American Popular History and Culture: Publisher: London : Taylor and Francis, 2013Copyright date: ©2006Description: 1 online resource (216 pages).Content type: text Media type: computer Carrier type: online resourceISBN: 9781135526801.Subject(s): College students -- United States -- Attitudes | Depressions -- 1929 -- United States -- Psychological aspects | Middle class -- United States -- History -- 20th century | Middle class -- United States -- Social conditions | United States -- Social conditions -- 1918-1932 | United States -- Social conditions -- 1933-1945Genre/Form: Electronic books.Additional physical formats: Print version:: Great Depression and the Middle Class : Experts, Collegiate Youth and Business Ideology, 1929-1941DDC classification: 305.5509731 Online resources: Click here to view this ebook.
Contents:
Cover -- Title Page -- Copyright Page -- Table of Contents -- Acknowledgments -- Chapter One Great Depression and the Middle Class: Experts, Collegiate Youth and Business Ideology, 1929-1941 -- Chapter Two Why Are We Here? How Do We Sell It?: Life on Campus, 1930-1934 -- Chapter Three Selling Out or Buying In: Ritual, Tradition and Standardization, 1931-1935 -- Chapter Four The Marketplace of Romance: Rating and Dating, 1935-1940 -- Chapter Five The Price of Wedded Bliss: Companionate Marriage and Its Discontents, 1935-1940 -- Notes -- Bibliography -- Index.
Summary: Great Depression and the Middle Class: Experts, Collegiate Youth and Business Ideology, 1929-1941 explores how middle-class college students navigated the rocky terrain of Depression-era culture, job market, dating marketplace, prospective marriage prospects, and college campuses by using expert-penned advice and business ideology to make sense of their situation.
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Electronic Book UT Tyler Online
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HT690.U6 -- M37 2006 (Browse shelf) http://ebookcentral.proquest.com/lib/uttyler/detail.action?docID=292389 Available EBC292389
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HT690.U6 Hollowed Out : HT690.U6 Falling Behind : HT690.U6 -- M33 2015 Hollowed Out : HT690.U6 -- M37 2006 Great Depression and the Middle Class : HT690.U6 -- M475 2001 The Middling Sorts : HT690.U6 .B376 2014 With Liberty and Dividends for All : HT690.U6 .B793 2014 How the Poor Can Save Capitalism :

Cover -- Title Page -- Copyright Page -- Table of Contents -- Acknowledgments -- Chapter One Great Depression and the Middle Class: Experts, Collegiate Youth and Business Ideology, 1929-1941 -- Chapter Two Why Are We Here? How Do We Sell It?: Life on Campus, 1930-1934 -- Chapter Three Selling Out or Buying In: Ritual, Tradition and Standardization, 1931-1935 -- Chapter Four The Marketplace of Romance: Rating and Dating, 1935-1940 -- Chapter Five The Price of Wedded Bliss: Companionate Marriage and Its Discontents, 1935-1940 -- Notes -- Bibliography -- Index.

Great Depression and the Middle Class: Experts, Collegiate Youth and Business Ideology, 1929-1941 explores how middle-class college students navigated the rocky terrain of Depression-era culture, job market, dating marketplace, prospective marriage prospects, and college campuses by using expert-penned advice and business ideology to make sense of their situation.

Description based on publisher supplied metadata and other sources.

Author notes provided by Syndetics

Mary C. McComb received her Ph.D. in American Studies from the George Washington University.

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