The University of Texas at Tyler Libraries

Refine your search

Your search returned 295 results.

|
1.
No cover image available
Radio active : advertising and consumer activism, 1935-1947 / Kathy M. Newman.

by Newman, Kathy M, 1966- | American Council of Learned Societies.

Source: ACLS Humanities E-Book.Material type: Text Text; Format: electronic regular print Publisher: Berkeley : University of California Press, c2004Online access: Click here to view this ebook. Availability: Items available for loan: UT Tyler Online (1). Location(s): Online Call number: HF6146.R3 c2004.
Place hold Log in to add tags
2.
Developing advertising with qualitative research / Judith Wardle.

by Wardle, Judith.

Material type: Text Text; Format: electronic regular print Publisher: [Thousand Oaks, Calif. : SAGE], c2010Online access: Click here to view this ebook. Availability: No items available :
Log in to add tags
3.
Public information campaigns & opinion research : a handbook for the student & practitioner / edited by Hans-Dieter Klingemann and Andrea Röemmele.

by Klingemann, Hans-Dieter | Römmele, Andrea, 1967-.

Material type: Text Text; Format: electronic regular print Publisher: London : SAGE, 2002Online access: Click here to view this ebook. Availability: No items available :
Log in to add tags
4.
Using qualitative research in advertising : strategies, techniques, and applications / Margaret A. Morrison ... [et al.].

by Morrison, Margaret A.

Material type: Text Text; Format: electronic regular print Publisher: Thousand Oaks, Calif. ; London : SAGE, c2002Online access: Click here to view this ebook. Availability: No items available :
Log in to add tags
5.
Sponsorship Culture in the German University Popular Music Festival Market

by Nösner, Dominik.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Bielefeld : transcript, 2023Online access: Click here to view this ebook. Availability: Items available for loan: UT Tyler Online (1). Location(s): Online Call number: HD59.35.
Place hold Log in to add tags
6.
Brutal Campaign : How the 1988 Election Set the Stage for Twenty-First-Century American Politics.

by Fleegler, Robert L.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Chapel Hill : University of North Carolina Press, 2023Online access: Click here to view this ebook. Availability: Items available for loan: UT Tyler Online (1). Location(s): Online Call number: JK526 1988 .F54 2023.
Place hold Log in to add tags
7.
Flower of capitalism : South Korean advertising at a crossroads / Olga Fedorenko.

by Fedorenko, Olga.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Online access: Click here to view this ebook. Availability: Items available for loan: UT Tyler Online (1). Location(s): Online Call number: HF5813.K6 F43 2022.
Place hold Log in to add tags
8.
Hey Whipple, Squeeze This : The Classic Guide to Creating Great Advertising.

by Sullivan, Luke | Ramos, Anselmo.

Edition: 6th ed.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Newark : John Wiley & Sons, Incorporated, 2022Copyright date: ©2022Online access: Click here to view this ebook. Availability: No items available :
Log in to add tags
9.
Hey Whipple, Squeeze This : The Classic Guide to Creating Great Advertising.

by Sullivan, Luke | Ramos, Anselmo.

Edition: 6th ed.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Newark : John Wiley & Sons, Incorporated, 2022Copyright date: ©2022Online access: Click here to view this ebook. Availability: Items available for loan: UT Tyler Online (1). Location(s): Online Call number: HF5825 .S855 2022.
Place hold Log in to add tags
10.
Profit over privacy : how surveillance advertising conquered the Internet / Matthew Crain.

by Crain, Matthew [author.].

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Minneapolis : University of Minnesota Press, [2021]Online access: Click here to view this ebook. Availability: Items available for loan: UT Tyler Online (1). Location(s): Online Call number: HF6146.I58.
Place hold Log in to add tags
11.
In the event of women / Tani Barlow.

by Barlow, Tani E [author.].

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Durham : Duke University Press, 2021Online access: Click here to view this ebook. Availability: Items available for loan: UT Tyler Online (1). Location(s): Online Call number: HQ1767 .B3627 2021.
Place hold Log in to add tags
12.
Profit margins : the American silent cinema and the marginalization of advertising / Jeremy Groskopf.

by Groskopf, Jeremy [author.].

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Bloomington, Indiana : Indiana University Press, [2021]Online access: Click here to view this ebook. Availability: Items available for loan: UT Tyler Online (1). Location(s): Online Call number: HF5844 .G76 2021.
Place hold Log in to add tags
13.
Fremdbestimmte Freude : Der Einfluss werbetreibender Marken auf die populäre Musikkultur im frühen 21. Jahrhundert.

by Schoenrock, Andreas.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Bielefeld : transcript, 2021Online access: Click here to view this ebook. Availability: Items available for loan: UT Tyler Online (1). Location(s): Online .
Place hold Log in to add tags
14.
Strategic advertising mechanisms : from copy strategy to iconic brands / Jorge David Fernández Gómez.

by Fernández Gómez, Jorge David [author.].

Edition: New edition.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Bristol : Intellect Books, 2021Online access: Click here to view this ebook. Availability: Items available for loan: UT Tyler Online (1). Location(s): Online Call number: HF5823 .F47 2021eb HF5823 .F47 2021eb.
Place hold Log in to add tags
15.
Portraying Older People in Advertising.

by Robinson II, Thomas E.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Milton : Taylor & Francis Group, 2021Copyright date: ©1998Online access: Click here to view this ebook. Availability: Items available for loan: UT Tyler Online (1). Location(s): Online Call number: HF5813.U6 R635 2021.
Place hold Log in to add tags
16.
An Internet for the people : the politics and promise of Craigslist / Jessa Lingel.

by Lingel, Jessa (Jessica), 1983- [author.].

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Princeton, New Jersey : Princeton University Press, [2020]Online access: Click here to view this ebook. Availability: Items available for loan: UT Tyler Online (1). Location(s): Online Call number: HF6146.I58 L56 2020.
Place hold Log in to add tags
17.
Buying reality : political ads, money, and local television news / Danilo Yanich.

by Yanich, Danilo [author.].

Edition: First edition.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: New York : Fordham University Press, 2020Copyright date: ©2020Online access: Click here to view this ebook. Availability: Items available for loan: UT Tyler Online (1). Location(s): Online Call number: JF2112.A4 Y36 2020.
Place hold Log in to add tags
18.
Analyzing emotional responses to television commercials using quantitative methods.

by Burton, Jennifer, active 2020 [Academic.].

Material type: Film Film; Format: available online remote; Type of visual material: videorecording ; Audience: Specialized; Subtitle language: English Publisher: London : SAGE Publications Ltd., 2020Online access: Click here to view this ebook. Availability: Items available for loan: UT Tyler Online (1). Location(s): Online Call number: HF6146.T42 A53 2020.
Place hold Log in to add tags
19.
Foreign Languages in Advertising : Linguistic and Marketing Perspectives.

by Hornikx, Jos | van Meurs, Frank.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Cham : Springer International Publishing AG, 2020Copyright date: ©2020Online access: Click here to view this ebook. Availability: Items available for loan: UT Tyler Online (1). Location(s): Online Call number: P1-1091.
Place hold Log in to add tags
20.
Branding Diversity : New Advertising and Cultural Strategies.

by Khamis, Susie.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Milton : Taylor & Francis Group, 2020Copyright date: ©2020Online access: Click here to view this ebook. Availability: Items available for loan: UT Tyler Online (1). Location(s): Online Call number: HF5813.U6 .K436 2020.
Place hold Log in to add tags