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1. Creating value with big data analytics : making smarter marketing decisions / Peter C. Verhoef, Edwin Kooge and Natasha Walk.

by Verhoef, Peter C [author.] | Kooge, Edwin | Walk, Natasha.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Abingdon, Oxon ; New York, NY : Routledge, Taylor & Francis Group, 2016Copyright date: ©2015Availability: Items available for loan: University of Texas At Tyler (1). Location(s): Stacks - 3rd Floor HF5415.32 .V475 2016.
2. Creating Value with Big Data Analytics : Making Smarter Marketing Decisions.

by Verhoef, Peter C | Kooge, Edwin | Walk, Natasha.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: London : Taylor and Francis, 2016Copyright date: ©2016Online access: Click here to view book Availability: Items available for loan: UT Tyler Online (1). Location(s): Online HF5415.32.V475 2016.