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21. Rise of the Platform Marketer : Performance Marketing with Google, Facebook, and Twitter, Plus the Latest High-Growth Digital Advertising Platforms

by Dempster, Craig | Lee, John.

Material type: Text Text; Format: electronic available online remote Publisher: Somerset : Wiley, 2015Online access: Click here to view this ebook. Availability: Items available for loan: UT Tyler Online (1). Location(s): Online HF5415.1265 .D457 2015.
22. Internet Marketing and Big Data Exploitation.

by Chaston, Ian.

Material type: Text Text; Format: electronic available online remote Publisher: Basingstoke : Palgrave Macmillan, 2015Online access: Click here to view this ebook. Availability: Items available for loan: UT Tyler Online (1). Location(s): Online HF5415.1265 .C4885 2015.
23. The impact of digital shopping channels on multi-channel marketing and attribution in the changing retail landscape.

by Zahay, Debra | Yang, Kiseol.

Material type: Text Text; Format: electronic available online remote Publisher: Bradford : Emerald Group Publishing Limited, 2015Online access: Click here to view this ebook. Availability: Items available for loan: UT Tyler Online (1). Location(s): Online HF5415.32.
24. Digital Disciplines : Attaining Market Leadership via the Cloud, Big Data, Social, Mobile, and the Internet of Things

by Weinman, Joe.

Material type: Text Text; Format: electronic available online remote Publisher: Hoboken : Wiley, 2015Online access: Click here to view this ebook. Availability: Items available for loan: UT Tyler Online (1). Location(s): Online HF5415.1265 .W384 2015.
25. Behavioral Marketing : Delivering Personalized Experiences At Scale

by Walters, Dave.

Material type: Text Text; Format: electronic available online remote Publisher: Hoboken : Wiley, 2015Online access: Click here to view this ebook. Availability: Items available for loan: UT Tyler Online (1). Location(s): Online HF5415.1265 .W3655 2015.
26. Virtually Free Marketing : Harnessing the Power of the Web for your Small Business

by Holden, Philip R.

Material type: Text Text; Format: electronic available online remote Publisher: London : Bloomsbury Publishing, 2015Online access: Click here to view this ebook. Availability: Items available for loan: UT Tyler Online (1). Location(s): Online HF5415.1265 .H6543 2008.
27. Social Media for Scientific Institutions : How to Attract Young Academics by Using Social Media as a Marketing Tool

by Hurrle, Daniel | Postatny, Julia.

Material type: Text Text; Format: electronic available online remote Publisher: Wiesbaden : Springer Fachmedien Wiesbaden, 2015Online access: Click here to view this ebook. Availability: Items available for loan: UT Tyler Online (1). Location(s): Online HF5415.1265 -- .H87 2015eb.
28. The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / David Meerman Scott.

by Scott, David Meerman [author.].

Edition: Fifth edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Jersey : Wiley ; 2015Other title: New rules of marketing and PR.Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: University of Texas At Tyler (1). Location(s): Stacks - 3rd Floor HF5415.1265 .S393 2015.
29. Likeable social media : how to delight your customers, create an irresistible brand, and be amazing on facebook, twitter, linkedin, instagram, pinterest, and more / Dave Kerpen.

by Kerpen, Dave.

Edition: Revised and expanded second edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw Hill Education ; 2015Availability: Items available for loan: University of Texas At Tyler (1). Location(s): Stacks - 3rd Floor HF5415.1265 .K425 2015.
30. Making Social Technologies Work : Leveraging the Power and Managing Perils of Social Technologies in Business

by Gruenbaum, Ronan.

Material type: Text Text; Format: electronic available online remote Publisher: Basingstoke : Palgrave Macmillan, 2015Online access: Click here to view this ebook. Availability: Items available for loan: UT Tyler Online (1). Location(s): Online HF5415.1265 -- .G784 2015eb.
31. Digital Disciplines : Attaining Market Leadership via the Cloud, Big Data, Social, Mobile, and the Internet of Things

by Weinman, Joe | Wiersema, Fred.

Material type: Text Text; Format: electronic available online remote Publisher: Somerset : Wiley, 2015Online access: Click here to view this ebook. Availability: Items available for loan: UT Tyler Online (1). Location(s): Online HF5415.1265.W456 2015.
32. Consumer Psychology in a Social Media World.

by Dimofte, Claudiu V | Haugtvedt, Curtis P | Yalch, Richard F.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Florence : Taylor and Francis, 2015Copyright date: ©2016Online access: Click here to view book Availability: Items available for loan: UT Tyler Online (1). Location(s): Online HF5415.32 -- .C65868 2016.
33. #Podemos.

by Andueza López, Belén | San Emeterio, Begoña Miguel | Jiménez, M. C.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Madrid : Dykinson, 2015Online access: Click here to view this ebook. Availability: Items available for loan: UT Tyler Online (1). Location(s): Online JN8371 ook.
34. A Beginner's Guide to Mobile Marketing.

by Mishra, Karen | Garris, Molly.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: New York : Business Expert Press, 2015Copyright date: ©2014Online access: Click here to view this ebook. Availability: Items available for loan: UT Tyler Online (1). Location(s): Online HF5415.1265 -- .G273 2015.
35. Digital Marketing Management : A Handbook for the Current (or Future) CEO.

by Zahay, Debra.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: New York : Business Expert Press, 2015Copyright date: ©2015Online access: Click here to view this ebook. Availability: Items available for loan: UT Tyler Online (1). Location(s): Online HF5415.1265 -- .Z243 2015.
36. Corporate Branding in Facebook Fan Pages : Ideas for Improving Your Brand Value.

by Zamith Brito, Eliane Pereira | Zanette, Maria Carolina.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: New York : Business Expert Press, 2015Copyright date: ©2015Online access: Click here to view this ebook. Availability: Items available for loan: UT Tyler Online (1). Location(s): Online HM743.F33 -- Z253 2015.
37. Social Media for Scientific Institutions : How to Attract Young Academics by Using Social Media as a Marketing Tool.

by Hurrle, Daniel | Postatny, Julia.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Wiesbaden : Gabler, 2015Copyright date: ©2015Online access: Click here to view this ebook. Availability: Items available for loan: UT Tyler Online (1). Location(s): Online HF4999.2-6182.
38. Civic Engagement and Social Media : Political Participation Beyond Protest.

by Uldam, J | Vestergaard, A.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: London : Palgrave Macmillan Limited, 2015Copyright date: ©2015Online access: Click here to view this ebook. Availability: Items available for loan: UT Tyler Online (1). Location(s): Online HM621-HM656.
39. Locative Social Media : Place in the Digital Age.

by Evans, L.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: London : Palgrave Macmillan Limited, 2015Copyright date: ©2015Online access: Click here to view this ebook. Availability: Items available for loan: UT Tyler Online (1). Location(s): Online HM621-HM656.
40. The Social Organization : Managing Human Capital through Social Media.

by Manuti, Amelia | de Palma, Pasquale Davide.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: London : Palgrave Macmillan Limited, 2015Copyright date: ©2016Online access: Click here to view this ebook. Availability: Items available for loan: UT Tyler Online (1). Location(s): Online HF4999.2-6182.