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1. World Wide Web Marketing : Integrating the Web into Your Marketing Strategy

by Sterne, Jim.

Edition: 3rd ed.Material type: Text Text; Format: electronic available online remote Publisher: Hoboken : Wiley, 2035Online access: Click here to view this ebook. Availability: Items available for loan: UT Tyler Online (1). Location(s): Online HF5415.I265.S742 2001eb.
2. Native Advertising : Advertorial Disruption in the 21st Century News Feed.

by Lynch, Lisa.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Milton : Routledge, 2018Copyright date: ©2019Online access: Click here to view this ebook. Availability: Items available for loan: UT Tyler Online (1). Location(s): Online HF6146.I58 .L963 2019.
3. Marketing Wisdom.

by Kompella, Kartikeya.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Singapore : Springer, 2018Copyright date: ©2019Online access: Click here to view this ebook. Availability: Items available for loan: UT Tyler Online (1). Location(s): Online HF4999.2-6182.
4. Social media management : persuasion in networked culture / Ben Shields.

by Shields, Ben Ryan [author.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Oxford University Press, [2017]Copyright date: ©2017Availability: Items available for loan: University of Texas At Tyler (1). Location(s): Stacks - 3rd Floor HF5415.1265 .S5334 2017.
5. Electronic Word of Mouth (eWOM) in the Marketing Context : A State of the Art Analysis and Future Directions.

by Ismagilova, Elvira | Dwivedi, Yogesh K | Slade, Emma | Williams, Michael D.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Cham : Springer International Publishing, 2017Copyright date: ©2017Online access: Click here to view this ebook. Availability: Items available for loan: UT Tyler Online (1). Location(s): Online HF4999.2-6182.
6. Profitable Podcasting : Grow Your Business, Expand Your Platform, and Build a Nation of True Fans.

by Woessner, Stephen.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: New York : AMACOM, 2017Copyright date: ©2018Online access: Click here to view this ebook. Availability: Items available for loan: UT Tyler Online (1). Location(s): Online HF5415.1265.W647 2018.
7. Social Interactions and Networking in Cyber Society.

by Gaol, Ford Lumban | Hutagalung, Fonny Dameaty.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Singapore : Springer, 2017Copyright date: ©2017Online access: Click here to view this ebook. Availability: Items available for loan: UT Tyler Online (1). Location(s): Online H1-970.9.
8. Trust and Reputation Management Systems : An e-Business Perspective.

by Trček, Denis.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Cham : Springer International Publishing, 2017Copyright date: ©2018Online access: Click here to view this ebook. Availability: Items available for loan: UT Tyler Online (1). Location(s): Online HF4999.2-6182.
9. Social Media and European Politics : Rethinking Power and Legitimacy in the Digital Era.

by Barisione, Mauro | Michailidou, Asimina.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: London : Palgrave Macmillan Limited, 2017Copyright date: ©2017Online access: Click here to view this ebook. Availability: Items available for loan: UT Tyler Online (1). Location(s): Online H1-970.9.
10. Digital Marketing Excellence : Planning, Optimizing and Integrating Online Marketing.

by Chaffey, Dave | Smith, P. R.

Edition: 5th ed.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Florence : Routledge, 2017Copyright date: ©2017Online access: Click here to view this ebook. Availability: Items available for loan: UT Tyler Online (1). Location(s): Online HF5415.1265.C434 2017.
11. Measuring Electronic Word-of-Mouth Effectiveness : Developing and Applying the eWOM Trust Scale

by Weitzl, Wolfgang.

Material type: Text Text; Format: electronic available online remote Publisher: Wiesbaden : Springer Fachmedien Wiesbaden, 2016Online access: Click here to view this ebook. Availability: Items available for loan: UT Tyler Online (1). Location(s): Online HF4999.2-6182.
12. Social media marketing workbook : how to use social media for business / by Jason McDonald.

by McDonald, Jason.

Edition: 2016 edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Lexington, KY : JM Internet Group, 2016Availability: Items available for loan: University of Texas At Tyler (1). Location(s): Stacks - 3rd Floor HF5415.1265 .M388 2016.
13. The social business imperative : adapting your business model to the always-connected customer / Clara Shih.

by Shih, Clara Chung-wai [author.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : Prentice Hall, [2016]Availability: Items available for loan: University of Texas At Tyler (1). Location(s): Stacks - 3rd Floor HD30.2 .S545 2016.
14. Social media campaigns : strategies for public relations and marketing / Carolyn Mae Kim.

by Kim, Carolyn Mae [author.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Routledge, Taylor & Francis Group, 2016Copyright date: ©2016Availability: Items available for loan: University of Texas At Tyler (1). Location(s): Stacks - 3rd Floor HD59 .K558 2016.
15. Satellite Marketing : Using Social Media to Create Engagement.

by Popovic, Kevin.

Edition: 1st ed.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Portland : CRC Press, 2016Copyright date: ©2016Online access: Click here to view this ebook. Availability: Items available for loan: UT Tyler Online (1). Location(s): Online HF5415.1265.P676 2016.
16. Social media strategy : marketing and advertising in the consumer revolution / Keith A. Quesenberry.

by Quesenberry, Keith A, 1971-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Lanham : Rowman & Littlefield, [2016]Availability: Items available for loan: University of Texas At Tyler (1). Location(s): Stacks - 3rd Floor HF5415.1265 .Q46 2016.
17. Translation and Social Media : In Theory, in Practice, in Teaching.

by Desjardins, R.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: London : Palgrave Macmillan Limited, 2016Copyright date: ©2016Online access: Click here to view this ebook. Availability: Items available for loan: UT Tyler Online (1). Location(s): Online P306-310HM742-HM743P.
18. Digital Privacy in the Marketplace : Perspectives on the Information Exchange

by Milne, George.

Material type: Text Text; Format: electronic available online remote Publisher: New York : Business Expert Press, 2015Online access: Click here to view this ebook. Availability: Items available for loan: UT Tyler Online (1). Location(s): Online HF5415.1265.
19. Twitter Power 3.0 : How to Dominate Your Market One Tweet at a Time

by Comm, Joel | Taylor, Dave.

Edition: 3rd ed.Material type: Text Text; Format: electronic available online remote Publisher: Somerset : Wiley, 2015Online access: Click here to view this ebook. Availability: Items available for loan: UT Tyler Online (1). Location(s): Online HF5415.1265 .C646 2015.
20. Corporate Branding in Facebook Fan Pages : Ideas for Improving Your Brand Value

by Zamith Brito, Eliane Pereira | Zanette, Maria Carolina.

Material type: Text Text; Format: electronic available online remote Publisher: New York : Business Expert Press, 2015Online access: Click here to view this ebook. Availability: Items available for loan: UT Tyler Online (1). Location(s): Online HB615.