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1. World Wide Web Marketing : Integrating the Web into Your Marketing Strategy

by Sterne, Jim.

Edition: 3rd ed.Material type: Text Text; Format: electronic available online remote Publisher: Hoboken : Wiley, 2035Online access: Click here to view this ebook. Availability: Items available for loan: UT Tyler Online (1). Location(s): Online HF5415.I265.S742 2001eb.
2. Native Advertising : Advertorial Disruption in the 21st Century News Feed.

by Lynch, Lisa.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Milton : Routledge, 2018Copyright date: ©2019Online access: Click here to view this ebook. Availability: Items available for loan: UT Tyler Online (1). Location(s): Online HF6146.I58 .L963 2019.
3. Marketing Wisdom.

by Kompella, Kartikeya.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Singapore : Springer, 2018Copyright date: ©2019Online access: Click here to view this ebook. Availability: Items available for loan: UT Tyler Online (1). Location(s): Online HF4999.2-6182.
4. Electronic Word of Mouth (eWOM) in the Marketing Context : A State of the Art Analysis and Future Directions.

by Ismagilova, Elvira | Dwivedi, Yogesh K | Slade, Emma | Williams, Michael D.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Cham : Springer International Publishing, 2017Copyright date: ©2017Online access: Click here to view this ebook. Availability: Items available for loan: UT Tyler Online (1). Location(s): Online HF4999.2-6182.
5. Profitable Podcasting : Grow Your Business, Expand Your Platform, and Build a Nation of True Fans.

by Woessner, Stephen.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: New York : AMACOM, 2017Copyright date: ©2018Online access: Click here to view this ebook. Availability: Items available for loan: UT Tyler Online (1). Location(s): Online HF5415.1265.W647 2018.
6. Social Interactions and Networking in Cyber Society.

by Gaol, Ford Lumban | Hutagalung, Fonny Dameaty.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Singapore : Springer, 2017Copyright date: ©2017Online access: Click here to view this ebook. Availability: Items available for loan: UT Tyler Online (1). Location(s): Online H1-970.9.
7. Trust and Reputation Management Systems : An e-Business Perspective.

by Trček, Denis.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Cham : Springer International Publishing, 2017Copyright date: ©2018Online access: Click here to view this ebook. Availability: Items available for loan: UT Tyler Online (1). Location(s): Online HF4999.2-6182.
8. Social Media and European Politics : Rethinking Power and Legitimacy in the Digital Era.

by Barisione, Mauro | Michailidou, Asimina.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: London : Palgrave Macmillan Limited, 2017Copyright date: ©2017Online access: Click here to view this ebook. Availability: Items available for loan: UT Tyler Online (1). Location(s): Online H1-970.9.
9. Digital Marketing Excellence : Planning, Optimizing and Integrating Online Marketing.

by Chaffey, Dave | Smith, P. R.

Edition: 5th ed.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Florence : Routledge, 2017Copyright date: ©2017Online access: Click here to view this ebook. Availability: Items available for loan: UT Tyler Online (1). Location(s): Online HF5415.1265.C434 2017.
10. Measuring Electronic Word-of-Mouth Effectiveness : Developing and Applying the eWOM Trust Scale

by Weitzl, Wolfgang.

Material type: Text Text; Format: electronic available online remote Publisher: Wiesbaden : Springer Fachmedien Wiesbaden, 2016Online access: Click here to view this ebook. Availability: Items available for loan: UT Tyler Online (1). Location(s): Online HF4999.2-6182.
11. Satellite Marketing : Using Social Media to Create Engagement.

by Popovic, Kevin.

Edition: 1st ed.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Portland : CRC Press, 2016Copyright date: ©2016Online access: Click here to view this ebook. Availability: Items available for loan: UT Tyler Online (1). Location(s): Online HF5415.1265.P676 2016.
12. Translation and Social Media : In Theory, in Practice, in Teaching.

by Desjardins, R.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: London : Palgrave Macmillan Limited, 2016Copyright date: ©2016Online access: Click here to view this ebook. Availability: Items available for loan: UT Tyler Online (1). Location(s): Online P306-310HM742-HM743P.
13. Digital Privacy in the Marketplace : Perspectives on the Information Exchange

by Milne, George.

Material type: Text Text; Format: electronic available online remote Publisher: New York : Business Expert Press, 2015Online access: Click here to view this ebook. Availability: Items available for loan: UT Tyler Online (1). Location(s): Online HF5415.1265.
14. Twitter Power 3.0 : How to Dominate Your Market One Tweet at a Time

by Comm, Joel | Taylor, Dave.

Edition: 3rd ed.Material type: Text Text; Format: electronic available online remote Publisher: Somerset : Wiley, 2015Online access: Click here to view this ebook. Availability: Items available for loan: UT Tyler Online (1). Location(s): Online HF5415.1265 .C646 2015.
15. Corporate Branding in Facebook Fan Pages : Ideas for Improving Your Brand Value

by Zamith Brito, Eliane Pereira | Zanette, Maria Carolina.

Material type: Text Text; Format: electronic available online remote Publisher: New York : Business Expert Press, 2015Online access: Click here to view this ebook. Availability: Items available for loan: UT Tyler Online (1). Location(s): Online HB615.
16. Rise of the Platform Marketer : Performance Marketing with Google, Facebook, and Twitter, Plus the Latest High-Growth Digital Advertising Platforms

by Dempster, Craig | Lee, John.

Material type: Text Text; Format: electronic available online remote Publisher: Somerset : Wiley, 2015Online access: Click here to view this ebook. Availability: Items available for loan: UT Tyler Online (1). Location(s): Online HF5415.1265 .D457 2015.
17. Internet Marketing and Big Data Exploitation.

by Chaston, Ian.

Material type: Text Text; Format: electronic available online remote Publisher: Basingstoke : Palgrave Macmillan, 2015Online access: Click here to view this ebook. Availability: Items available for loan: UT Tyler Online (1). Location(s): Online HF5415.1265 .C4885 2015.
18. The impact of digital shopping channels on multi-channel marketing and attribution in the changing retail landscape.

by Zahay, Debra | Yang, Kiseol.

Material type: Text Text; Format: electronic available online remote Publisher: Bradford : Emerald Group Publishing Limited, 2015Online access: Click here to view this ebook. Availability: Items available for loan: UT Tyler Online (1). Location(s): Online HF5415.32.
19. Digital Disciplines : Attaining Market Leadership via the Cloud, Big Data, Social, Mobile, and the Internet of Things

by Weinman, Joe.

Material type: Text Text; Format: electronic available online remote Publisher: Hoboken : Wiley, 2015Online access: Click here to view this ebook. Availability: Items available for loan: UT Tyler Online (1). Location(s): Online HF5415.1265 .W384 2015.
20. Behavioral Marketing : Delivering Personalized Experiences At Scale

by Walters, Dave.

Material type: Text Text; Format: electronic available online remote Publisher: Hoboken : Wiley, 2015Online access: Click here to view this ebook. Availability: Items available for loan: UT Tyler Online (1). Location(s): Online HF5415.1265 .W3655 2015.