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1. Social media management : persuasion in networked culture / Ben Shields.

by Shields, Ben Ryan [author.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Oxford University Press, [2017]Copyright date: ©2017Availability: Items available for loan: University of Texas At Tyler (1). Location(s): Stacks - 3rd Floor HF5415.1265 .S5334 2017.
2. The social business imperative : adapting your business model to the always-connected customer / Clara Shih.

by Shih, Clara Chung-wai [author.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : Prentice Hall, [2016]Availability: Items available for loan: University of Texas At Tyler (1). Location(s): Stacks - 3rd Floor HD30.2 .S545 2016.
3. Social media campaigns : strategies for public relations and marketing / Carolyn Mae Kim.

by Kim, Carolyn Mae [author.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Routledge, Taylor & Francis Group, 2016Copyright date: ©2016Availability: Items available for loan: University of Texas At Tyler (1). Location(s): Stacks - 3rd Floor HD59 .K558 2016.
4. Social media strategy : marketing and advertising in the consumer revolution / Keith A. Quesenberry.

by Quesenberry, Keith A, 1971-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Lanham : Rowman & Littlefield, [2016]Availability: Items available for loan: University of Texas At Tyler (1). Location(s): Stacks - 3rd Floor HF5415.1265 .Q46 2016.
5. Digital Privacy in the Marketplace : Perspectives on the Information Exchange

by Milne, George.

Material type: Text Text; Format: electronic available online remote Publisher: New York : Business Expert Press, 2015Online access: Click here to view this ebook. Availability: Items available for loan: UT Tyler Online (1). Location(s): Online HF5415.1265.
6. Rise of the Platform Marketer : Performance Marketing with Google, Facebook, and Twitter, Plus the Latest High-Growth Digital Advertising Platforms

by Dempster, Craig | Lee, John.

Material type: Text Text; Format: electronic available online remote Publisher: Somerset : Wiley, 2015Online access: Click here to view this ebook. Availability: Items available for loan: UT Tyler Online (1). Location(s): Online HF5415.1265 .D457 2015.
7. Social Media for Scientific Institutions : How to Attract Young Academics by Using Social Media as a Marketing Tool

by Hurrle, Daniel | Postatny, Julia.

Material type: Text Text; Format: electronic available online remote Publisher: Wiesbaden : Springer Fachmedien Wiesbaden, 2015Online access: Click here to view this ebook. Availability: Items available for loan: UT Tyler Online (1). Location(s): Online HF5415.1265 -- .H87 2015eb.
8. Likeable social media : how to delight your customers, create an irresistible brand, and be amazing on facebook, twitter, linkedin, instagram, pinterest, and more / Dave Kerpen.

by Kerpen, Dave.

Edition: Revised and expanded second edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw Hill Education ; 2015Availability: Items available for loan: University of Texas At Tyler (1). Location(s): Stacks - 3rd Floor HF5415.1265 .K425 2015.
9. Making Social Technologies Work : Leveraging the Power and Managing Perils of Social Technologies in Business

by Gruenbaum, Ronan.

Material type: Text Text; Format: electronic available online remote Publisher: Basingstoke : Palgrave Macmillan, 2015Online access: Click here to view this ebook. Availability: Items available for loan: UT Tyler Online (1). Location(s): Online HF5415.1265 -- .G784 2015eb.
10. Consumer Psychology in a Social Media World.

by Dimofte, Claudiu V | Haugtvedt, Curtis P | Yalch, Richard F.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Florence : Taylor and Francis, 2015Copyright date: ©2016Online access: Click here to view book Availability: Items available for loan: UT Tyler Online (1). Location(s): Online HF5415.32 -- .C65868 2016.
11. Digital Marketing Management : A Handbook for the Current (or Future) CEO.

by Zahay, Debra.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: New York : Business Expert Press, 2015Copyright date: ©2015Online access: Click here to view this ebook. Availability: Items available for loan: UT Tyler Online (1). Location(s): Online HF5415.1265 -- .Z243 2015.
12. Corporate Branding in Facebook Fan Pages : Ideas for Improving Your Brand Value.

by Zamith Brito, Eliane Pereira | Zanette, Maria Carolina.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: New York : Business Expert Press, 2015Copyright date: ©2015Online access: Click here to view this ebook. Availability: Items available for loan: UT Tyler Online (1). Location(s): Online HM743.F33 -- Z253 2015.
13. Social Media for Scientific Institutions : How to Attract Young Academics by Using Social Media as a Marketing Tool.

by Hurrle, Daniel | Postatny, Julia.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Wiesbaden : Gabler, 2015Copyright date: ©2015Online access: Click here to view this ebook. Availability: Items available for loan: UT Tyler Online (1). Location(s): Online HF4999.2-6182.
14. Advanced Social Media Marketing : How to Lead, Launch, and Manage a Successful Social Media Program

by Funk, Tom.

Material type: Text Text; Format: electronic available online remote Publisher: Dordrecht : Springer, 2014Online access: Click here to view this ebook. Availability: Items available for loan: UT Tyler Online (1). Location(s): Online HF6146.I58.
15. Structuring the digital domain.

by Seadle, Michael | Greifender, Elke.

Material type: Text Text; Format: electronic available online remote Publisher: Bradford : Emerald Group Publishing Limited, 2014Online access: Click here to view this ebook. Availability: Items available for loan: UT Tyler Online (1). Location(s): Online HF5415.1265.
16. Inbound Marketing : Attract, Engage, and Delight Customers Online

by Halligan, Brian | Shah, Dharmesh.

Edition: 2nd ed.Material type: Text Text; Format: electronic available online remote Publisher: Hoboken : Wiley, 2014Online access: Click here to view this ebook. Availability: Items available for loan: UT Tyler Online (1). Location(s): Online HF5415.1265.
17. 2013 World Social Marketing Conference.

by Basil, Debra | Basil, Michael | Rundle-Thiele, Sharyn.

Material type: Text Text; Format: electronic available online remote Publisher: Bradford : Emerald Group Publishing Limited, 2014Online access: Click here to view this ebook. Availability: Items available for loan: UT Tyler Online (1). Location(s): Online HF5415.1265 .B384 2014.
18. Social Media Marketing in Tourism and Hospitality.

by Minazzi, Roberta.

Material type: Text Text; Format: electronic available online remote Publisher: Cham : Springer International Publishing, 2014Online access: Click here to view this ebook. Availability: Items available for loan: UT Tyler Online (1). Location(s): Online HF4999.2-6182.
19. Social Media : Der Einfluss auf Unternehmen

by Leinemann, Ralf.

Material type: Text Text; Format: electronic available online remote Publisher: Dordrecht : Springer, 2013Online access: Click here to view this ebook. Availability: Items available for loan: UT Tyler Online (1). Location(s): Online QA76.9 .D3.
20. The Social Media MBA in Practice : An Essential Collection of Inspirational Case Studies to Influence your Social Media Strategy

by Holloman, Christer.

Material type: Text Text; Format: electronic available online remote Publisher: Hoboken : Wiley, 2013Online access: Click here to view this ebook. Availability: Items available for loan: UT Tyler Online (1). Location(s): Online HF5415.1265 .H65436 2013.