000 03257nam a22005533i 4500
001 EBC1582127
006 m o d |
007 cr cnu||||||||
008 171019s2014 xx o ||||0 eng d
020 _a9781606496978
020 _z9781606496961
035 _a(MiAaPQ)EBC1582127
035 _a(Au-PeEL)EBL1582127
035 _a(CaPaEBR)ebr10821748
035 _a(CaONFJC)MIL559692
035 _a(OCoLC)867482208
040 _aMiAaPQ
_beng
_erda
_epn
_cMiAaPQ
_dMiAaPQ
050 4 _aHF5415.55 -- .T253 2014
082 0 _a658.812
090 _aHF5415.55 -- .T253 2014
100 1 _aTanner, Jr., John F.
245 1 0 _aDynamic Customer Strategy :
_bToday's CRM.
264 1 _aNew York :
_bBusiness Expert Press,
_c2014.
264 4 _c©2014.
300 _a1 online resource (168 pages)
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
490 0 _aeBooks on Demand
505 0 _aContents -- CHAPTER 1. Big Data and Dynamic Customer Strategy -- CHAPTER 2. The Elements of Dynamic Customer Strategy -- CHAPTER 3. Making Sense of Big Data -- CHAPTER 4. Operationalizing Strategy -- CHAPTER 5. Acquiring Big (and Little) Data -- CHAPTER 6. Analytics for the Rest of Us -- CHAPTER 7. Turning Models Into Customers -- CHAPTER 8. Of Metrics and Models -- CHAPTER 9. Making the Case for Big Data Solutions -- CHAPTER 10. Customer Culture -- Notes -- References -- Index -- Ad page.
520 _aMarketers, merchandisers, and sales executives alike are struggling with Big Data - the data streaming at increasing speeds from myriad channels and options for communicating with customers. The tools are likely to continue to multiply, paralyzing many executives with simply too many choices. Using data from a four-year study, this book provides a process for rigorous decision making, eliminating the paralysis and optimizing decision making for marketing performance. This book is intended for a broad audience including students and professors in graduate business schools, and practicing business executives. The goal is to inform marketing practice and help current and future business leaders navigate through the competitive storms unleashed by technological change.
588 _aDescription based on publisher supplied metadata and other sources.
650 0 _abig data.
650 0 _aCustomer relations -- Management.
650 0 _acustomer relationship management.
650 0 _acustomer strategy.
650 0 _amultichannel marketing.
650 0 _aomnichannel marketing,.
650 0 _ashopper journey.
776 0 8 _iPrint version:
_aTanner, Jr., John F.
_tDynamic Customer Strategy : Today's CRM
_dNew York : Business Expert Press,c2014
_z9781606496961
797 2 _aProQuest (Firm)
856 4 0 _uhttp://ebookcentral.proquest.com/lib/uttyler/detail.action?docID=1582127
_yClick here to view this ebook.
901 _aEBC
901 _aEBL
942 _cEBOOK
_2lcc
999 _c1011289
_d1015714