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082 0 0 _a305.8
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049 _aTEXA
090 _aGN448
_b.E84 2020
245 0 0 _aEthnicity, commodity, in/corporation /
_cedited by George Paul Meiu, Jean Comaroff, and John L. Comaroff.
264 1 _aBloomington, Indiana :
_bIndiana University Press,
_c[2020]
300 _a1 online resource (x, 266 pages)
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bn
_2rdamedia
338 _aonline resource
_bnc
_2rdacarrier
490 0 _aJSTOR eBooks
490 1 _aFraming the global book series
504 _aIncludes bibliographical references and index.
520 _a"In the economics of everyday life, even ethnicity has become a potential resource to be tapped, generating new sources of profit and power, new ways of being social, and new visions of the future. Throughout Africa, ethnic corporations have been repurposed to do business in mining or tourism; in the USA, Native American groupings have expanded their involvement in gaming, design, and other industries; and all over the world, the commodification of culture has sown itself deeply into the domains of everything from medicine to fashion. Ethnic groups increasingly seek empowerment by formally incorporating themselves, by deploying their sovereign status for material ends, and by copyrighting their cultural practices as intellectual property. Building on ethnographic case studies from Kenya, Nepal, Peru, Russia, and many other countries, this collection poses the question: Does the turn to the incorporation and commodification of ethnicity really herald a new historical moment in the global politics of identity?"--
_cProvided by publisher.
588 _aDescription based on online resource; title from digital title page (viewed on June 19, 2020).
505 0 _aCover -- Title Page -- Copyright -- Contents -- Editorial Note -- Introduction: Ethnicity, Inc., Revisited / George Paul Meiu, Jean Comaroff, and John L. Comaroff -- 1. On Branding, Belonging, and the Violence of a Phallic Imaginary: The Maasai Warrior in Kenyan Tourism / George Paul Meiu -- 2. The Scarce and the Sacred: Managing Afterlives and Branding the Derivative in Post-Soviet Buddhism (Inc.) / Tatiana Chudakova -- 3. Ethnicity as Potential: Abundance, Competition, and the Limits of Development in Andean Peru's Colca Valley / Eric Hirsch
505 8 _a4. Warriors, Incorporated: The Militarization of Fijian Identity in the Era of Neoliberal Warfare / Simon May -- 5. Story, Brand, or Share? Bafokeng, Inc., and the 2010 FIFA World Cup / Susan E. Cook -- 6. The Hunter Hype: Producing "Local Culture" as Particularity in Mali / Dorothea E. Schulz -- 7. The Affective Potentialities and Politics of Ethnicity, Inc. in Restructuring Nepal: Social Science, Sovereignty, and Signification / Sara Shneiderman -- 8. Cultural Commodification in Global Contexts: Australian Indigeneity, Inequality, and Militarization in theTwenty-First Century / Eve Darian-Smith
505 8 _aList of Contributors -- Index
650 0 _aEconomic anthropology
_vCross-cultural studies.
650 0 _aEthnicity
_xMarketing
_vCross-cultural studies.
650 0 _aEntrepreneurship
_vCross-cultural studies.
650 0 _aCommodification
_vCross-cultural studies.
700 1 _aMeiu, George Paul,
_eeditor.
700 1 _aComaroff, Jean,
_eeditor.
700 1 _aComaroff, John L.,
_d1945-
_eeditor.
776 0 8 _iPrint version:
_tEthnicity, commodity, in/corporation
_dBloomington, Indiana : Indiana University Press, [2020]
_z9780253047922
_w(DLC) 2020013589
830 0 _aFraming the global book series.
856 4 0 _uhttps://ezproxy.uttyler.edu/login?url=https://www.jstor.org/stable/10.2307/j.ctv12sdz39
_yClick here to view this ebook.
901 _aJSTOR DDA
942 _cEBOOK
_2lcc
994 _a92
_bTEX
999 _c1083929
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